FOR IMMEDIATE RELEASE
New SWEAT Group Training Room, Complimentary Childcare, and $99 Package Deals for New Members
Clifton Park, New York, June 1, 2019 — With new and exciting things on the horizon for Fitness Artist, Travis Gil and his team are ready to breathe new life into the company. On June 1st, Fitness Artist will be having a Grand Re-Opening celebration to inaugurate select services for Fitness Artist clients.
To kick off the ceremony, Fitness Artist will be hosting a free fitness class at 9:15 A.M. for all of those in attendance. In addition, expect an appearance by some of your favorite local vendors, topped off with free childcare for members of the 9:15 A.M. class and a $5 charge for non-members.
During the ceremony, there are three big additions to the Clifton Park location that will be highlighted: complimentary child care for all members, the new SWEAT group training room--which is being expanded by 4,000 square feet--and the 9 week, $99 introductory package bundle for new clients.
Come and join us for an amazing free workout and to learn more about the exciting things in store for Fitness Artist! For any questions you may have, please get in contact with a Fitness Artist team member today:
ABOUT FITNESS ARTIST:
Fitness Artist has been a staple of the Upstate New York area for nine years now. Our performance professionals not only have the credentials to guarantee a safe and effective workout, but they also have the personality to make it memorable. With locations in Clifton Park and Loudonville, we are not your run-of-the-mill operation. And because exclusivity and quality is important to us, we are always providing a fitness experience that offers a break from the typical, commercial gym experience.
To learn more about our Grand Re-Opening, business philosophy and quality-driven approach to your fitness goals, visit fitness-artist.com or call 518-497-5440 to get in touch today!
There is almost nothing more important than defining a game plan for your fitness regimen, especially at the advent of a new year.
You need a roadmap, an outline, or frame of reference to fall back on. You will want to have clear-cut benchmarks to welcome in 2019; and by extension, you need to have goals to maintain focus.
But before anything is drawn up, questions need to be posed. More specifically, if you are buying a program online, having a personal trainer design a tailor-made schedule for you, or you are flying solo, you should first determine what your fitness goals are.
Let’s look a little further into determining specific fitness goals.
Determining just what exactly your fitness goals are can be a difficult question to answer. Most of us offer vague answers about wanting to become stronger and healthier. That much is obvious! But if pressed any further, we find it very difficult to articulate specific fitness goals. To alleviate the challenge of specificity, start broad and then narrow your objective.
Let’s say that you want to have healthier lungs this year. Your diet is good, your exercise regimen has been consistent, but you have slacked on cardiovascular conditioning. Logically, your next fitness goal is to strengthen your heart and lungs.
You have just determined a goal. Better lungs? Check! Stronger heart? Check!
You saw room for improvement, and so, you prioritized more cardio. Now, after determining your general goal, you need to narrow it enough to be effective.
If you tell yourself something general like, “I am going to run frequently for stronger lungs,” you are not establishing a fitness failsafe for yourself.
You might buy some great shoes, plan out your route, get up earlier before work, the whole nine yards. Eventually though, if your plan is not specific enough, you will probably grow bored and quit. A day, a week, a month later? If your goal is not focused, you are probably not challenged or stimulated enough to cultivate the necessary motivation to continue running regularly.
Narrowing it Down!
What if you tried to run a faster mile every week? Even more specifically, let’s say you wanted to run an 8-minute mile. That’s very doable! And now you have a target to hit, which means you are strengthening your lungs with more purpose, more oomph.
Yes, cardiovascular health is extremely important on its own, but without specific goals, it is hard to stay motivated. Training for an 8-minute mile--or dare I say, a marathon--can keep you effectively engaged.
And even better, this model can be repeated for other aspects of your fitness lifestyle: if you want to fit fit into smaller-sized clothes, that’s a very specific goal you can achieve with a healthier diet. Just telling yourself you will eat healthier is an absolutely great thing to tell yourself. Confidence is key! But will you follow through if you don’t have a specific goal in mind? Probably not.
With all of that in mind, being realistic about your goals is extremely important as well.
Most of us want six pack abs and chiseled features. That’s a specific objective and very important! Sometimes being too specific can be detrimental though. Instead, we should try to find a sweet spot between general and very focused goals.
If you want six pack abs, that’s a very admirable goal. Go get it done! But before you take the six pack plunge, assess how realistic the undertaking will be for you. If after you have assessed how realistic the goal and effort, you still think you can stay focused enough, then there is nothing stopping you.
But keep in mind that six packs are the product of low body fat percentage, just training your abs to death won’t give you the results you are looking for. A balanced diet and consistent workout regimen will get you closer to the desired six pack look than isolating the abs or focusing on abdominal work.
Just be realistic and find the sweet spot between being specificity and generality.
In summation, there is no one more qualified to keep you dialed-in than a personal trainer. When it comes to investing in yourself, you don’t want to take any chances. Especially if you are lost and having trouble determining what your fitness goals are, having an expert guide you and ask the right questions can make all of the difference.
Hire a personal trainer to make a routine, program, and give dietary advice. And remember to be realistic and specific with your goals. Stick to them and you’ll be so glad you did!
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Work Force Strong (by Fitness Artist) Fully Endorses the New Army Combat Fitness Test
We as a country are of the elite in military strength and prowess. To maintain our position in the global military ranks, we understand the considerable efforts placed on holding our troops to the highest physical standard; our Armed Forces are the backbone of our nation after all.
And with the announcement that the Army is changing their Army Physical Fitness Test to develop a more accurate representation of strength and fitness, Fitness Artist was very excited to hear the news. The bar has certainly been raised with the introduction of the Army Combat Fitness Test in 2020.
The strongest military in the world is about to become that much stronger!
A Cost-Effective Strategy for Fostering Fitness and Preventing Injuries
Our troops are the finest representations and extensions of our country’s ideals: bravery, honor, specialized training, enterprise, power, discipline, and physicality, to name a few. Because we are the best of the best, it is imperative that we start testing that way. The Army Combat Fitness Test certainly is a huge step in the right direction.
Army Maj. Gen. Malcolm Frost, says that the new test will “reduce attrition and it will reduce musculoskeletal injuries and actually save, in the long run, the Army a heck of a lot of money.” And he is absolutely correct to state that money will be saved through a more robust, modernized testing standard for fitness.
But the exceptional fitness accomplishments of our Armed Forces can always be improved. There are many facets of fitness that need specialized attention. Most nuances in functional movements, injury prevention, and training lie outside of the purview of fitness tests.
That’s where we come in!
You Might Want Some Backup; Try our Human Performance Programming!
Because the new Army Combat Fitness Test will be more difficult, more resources will be expended, and more training will need to be implemented for your targeted test results in recruits.
The new test is also far more strenuous than the current system; some strategic backup will be needed. We know we can be a difference-maker in whatever capacity our team and program is utilized. Our Work Force Strong Program (WFS) can be the necessary guiding force for those who are training to pass this more difficult test.
As one of the quickest growing names attached to the vertical market for both private and public sector injury prevention, Fitness Artist’s WFS Program is the product of thousands of hours of development and implementation. We know our stuff; we will do everything in our power to keep our troops as healthy and strong as we can.
There is nothing more important to us than making a positive difference wherever we can. And at the very least, we thought it was important to extend our hand as a way of saying that we fully endorse the new ACFT.
Reach out to me, Travis Gil, and let’s discuss this in more detail.
We first heard about the amazing news from the Army News Service on July 9th, 2018. The article is titled, “Army Combat Fitness Test set to become new PT test of record in late 2020” and was written by, Sean Kimmons.
Rethinking the Company Gym
Maybe it is time to rethink the company gym. Despite the good intentions of the business owner, CEO, or individual taking the initiative to increase workplace wellness, dropping thousands of dollars on gym equipment for employees is...well...most of the time just a huge waste of money.
Now, don’t get me wrong, a gym anywhere is a good thing. And mostly, we can assume that employers are genuinely concerned for the welfare of their employees; it is also true that a happy worker is indeed a productive worker.
While most employers have great intentions when creating their companies gym, others are just looking to check off a box for legal or positive PR reasons. Yes, opening a gym can provide positive press for a corporate entity--the money spent can then be written off as a measurable donation for workplace wellbeing even though, for the most part, the equipment gathers cobwebs.
This all begs the questions though: why aren't employees using this new “state of the art” gym and why drop the money on something that isn’t guaranteed to work? It seems too big a financial risk to undertake for meagre results. And think about this: when spending the money on expensive gym equipment, what happens when employees aren’t motivated to change, get injured on the job because an on-site fitness expert was never hired? The answer: unproductive workers, expensive legal liabilities, workers’ compensation claims, and missed time.
Injuries are bound to happen when there is no one correcting form or keeping a watchful eye. And without a reliable fitness expert, who will be there to direct workouts or motivate employees to really workout instead of falling asleep at the treadmill? No one.
That’s the tradeoff for most company gyms. Yes, for the few who actually do utilize the equipment, they can experience very positive, morale-boosting results. What if you could get those great results while spending a fraction of the price? What if these results can be replicated with just an open space, a fitness professional, a mat, some resistance bands, and their own body weight? All it takes is for willing employees to show up and apply themselves, and the same sort of benefits can be obtained. These benefits range from better attention and focus during a shift to the collective reduction of absenteeism and sick-leave. We’ve found that the success rate of the program significantly increases when an investment is made in firing a Human Performance Professional and team to spearhead various Injury Prevention techniques, workouts, provide some excitement, and motivate those who have already spent a lot of energy working their jobs. With this dynamic you skip the expensive gym equipment and get a personalized, highly-varied solution.
To review, the people need to come first; and often, corporate and company gyms don’t offer the one-on-one experience that many people need to stay properly engaged. So, instead of wasting money on expensive equipment, consider contacting us about our program, Work Force Strong.
We can guarantee that your money will be spent wisely and effectively at a fraction of the cost it would take to invest in expensive equipment. Trust us, it will resonate much more to your employees if you extend financial resources to their personal wellbeing. And this in turn will save you more money. For injury prevention, higher productivity, reduced healthcare costs and workers’ compensation claims, get in touch with a Work Force Strong team member today!
Work Force Strong: www.wfstrong.com
Fitness Artist: www.fitness-artist.com
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5 Ways to Achieve Your Goals
Establish a clear-cut goal. This is the “what” of your aspirations. This seems very obvious, but it is a very common thing to overlook. Often, we harbor shallow ambitions about success. Instead of sitting down and thinking “what does success look like to me, personally?” we say vague things like, “I want to be successful and achieve my dreams.” That’s great, there probably isn’t a single person alive that doesn’t want to be successful, but what does that mean to you personally? What are your dreams and goals? Does successful mean you want to be able to finish a marathon or just look great at the beach? Really sit down and figure out what it is exactly you want to accomplish and stay consistent. If you don’t know where you are going, you will never get “there”.
Establish the “why”. After you have established the “what” of your aspirations, you then need to dig deeper and search for the reasons why you are working towards your goal. To keep yourself on the right track, the reasons why you are trying to achieve your goals is an important anchor for your overall success. When times get tough (as they inevitably will), having a failsafe in place for your overall aspirations is a smart thing to do. Just think about it and ask yourself, “who am I doing this for?” It could be for yourself, your family, or spouse. Or even all three. As long as you can quickly remind yourself during adversity that your goals are bigger than comfort and rest. In summary, to achieve your goals, you need to rely on the “why” you are doing it in the first place.
Get comfortable being uncomfortable. Don your suit of armor and invite the events and activities that make you uncomfortable. If you need to get a workout in, but you know you are going to be busy until well after the gym has closed, get up bright and early and get your workout in. It might seem impossible at first, and your brain and body will fight you every step of the way, but eventually it will become routine. If your decisions are dictated by your desire to be comfortable, you will never do extraordinary things. Start small and work your way up. Learn to Invite discomfort into your lives!
Invest in yourself. You wouldn’t expect to be great at golf without first taking lessons or investing the time in your swing. You also can’t expect to become fit, achieve perfect form, and motivate yourself from square one without a fitness professional to coach you through the process. Again, invest in yourself. You can save a lot of headache, time, and hardship by seeking out help and expert instruction. If your Planet Fitness membership is draining your bank account, and you have nothing to show for it, get off that hamster wheel and consider reinvesting the money in yourself.
Lastly, be positive. There is nothing more important than learning how to cultivate positivity in the face of adversity. Just because we are working extremely hard to stay fit and become successful, doesn’t mean that we have to adopt a stoic, long-suffering personality. We don’t have to harden up and toughen up to the point where we become negative and cynical; instead, looking towards positivity should be the long-term goal to supplement our ambitions. We should also hang around positive people. The company we keep really does either bring us down or uplift us. It is our choice to hang around with people who will help us achieve a baseline positivity from which we can learn to build from. Also, audiobooks and self-help books are a great way to frame our thoughts and mindsets in a positive way.
Two Additional Quick Tips for Achieving Success:
Give yourself at least 90 days to start seeing results in your training. The process is really gradual, so you won’t notice improvements right away; but when you do, it compounds and snowballs and you won’t want to stop.
And stop comparing yourself to others. Worry about you, be positive, and remember that most people are worrying about themselves in fitness classes. They aren’t judging you or sizing you up; relax and focus on yourself and you will love where that effort takes you.
Checkout our video version HERE
Fitness Artist: www.fitness-artist.com
Work Force Strong: www.wfstrong.com
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Life Hack: Eat What You Want Over The Holidays Without Stress
To listen to our very first podcast, Click HERE!
Click HERE to Try this 30-minute Total Body Calorie Torcher Demonstrated by our phenomenal Fitness Professional, Kayla Radliff!
Uh oh, the holidays are here! Are you stressing about the Holidays and overeating?
Stats show that unhealthy holiday eating usually extends from October up until the New Year. But don’t fret! Other stats have shown that a lot of concern about holiday weight gain is often overstated due to self-reporting and confusion over bloating and glycogen storage, among many other reasons.
But with that being said, there are many people who can gain excess weight and have a hard time shaking it off for many months. The good news is that with enough mindfulness, holiday delicacies can be enjoyed, and weight and wellness can also be maintained. There is no need for fasting or draconian dieting methods!
Enjoy the yams, stuffing, turkey, and pie for Thanksgiving. And for Christmas, have your cookies and ham! To do this guilt-free, and to achieve a balance between mindfulness and indulgence, there are two key components to focus on:
1. Exercise --before or after your meal--to justify your increased caloric consumption.
2. Practice mindful eating in order to find balance and fully enjoy your meals.
(1) Work Hard, Play Hard
It is not necessary to stress out during the holidays. You have enough to worry about as it is: with hosting a large family, travels, or even just the stress of cooking for that unruly stampede of relatives set to be unleashed on your house. Let’s keep it simple then!
To earn your right to indulge, and to not stress about consuming too many calories, simply exercise enough to counteract the extra foods you wouldn’t have normally consumed. Again, it’s simple. Don’t micromanage the calories and don’t stress yourself out during the holiday times; just make the time to exercise before Turkey Day and Christmas.
Once you have done this and have earned it through the effort you put forth during your workout, then you will truly feel content about eating a bit more than usual.
Click Here to Try this 30-minute Total Body Calorie Torcher Demonstrated by our phenomenal Fitness Professional, Kayla Radliff!
(2) Mindful Eating
Have you ever eaten a meal so quickly that you didn’t really savor the tastes of each food? Do you eat your lunch at your desk while continuing to check tasks off of your “To Do” list? During past holiday seasons, maybe you have been very restrictive about the food you eat, which just leads to a feeling of deprivation and stronger cravings. Practicing mindful eating is something that could be very helpful, especially during the holiday season when food seems to be at the center of every gathering.
Mindfulness means to be present, in any given moment, in order to observe one’s physical, mental and emotional experiences. Not only is it important to eat in order to fuel your body, but food is also supposed to be pleasurable. Slow down the process of eating: taste each bite, spend a longer time chewing and notice the texture of your food, notice how this food feels in your body, and how it affects your mood. Rather than depriving yourself of a food you love, take a smaller portion and really enjoy the experience of eating it. And once the holidays are over, get right back on track!
Make sure to exercise and be mindful! We at Fitness Artist wish you the best!